Authors : Rohan Gorantiwar, Shruti Nandanwar, Parth Pidurkar, Swapnil Thawale, Pallavi Wankhede
DOI : 10.46335/IJIES.2024.9.6.4
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Abstract—Embarking on an exploration of generative Artificial Intelligence (AI) unveils its potential as a transformative agent across various sectors. This paper meticulously delves into the application of generative AI as a beacon for fostering innovation and sharpening competitive edges within the business arena. By dissecting its effects on pivotal areas such as enhancing productivity, elevating employee performance, positively influenc- ing customer perceptions, and refining organizational workflows, our aim is to unearth the critical importance of integrating generative AI into the fabric of business practices. Adopting a rich, multidimensional approach that harmonizes academic scholarship, cutting-edge industry insights, and seasoned expert viewpoints, our inquiry is set to highlight the comprehensive ramifications of generative AI’s integration. This scholarly pur- suit not only aims to map out the strategic advantages but also to deepen the discourse on how AI is actively molding the future landscape of work and business operations. In essence, this paper aspires to serve as a cornerstone for strategic decision- making, offering a nuanced understanding of generative AI’s transformative capacity.
