Power-BI Based Customer Satisfaction Analysis a Review

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  • Create Date 2 July, 2025
  • Last Updated 12 July, 2025

Authors : Mayuri P. Waykole, Dr. Dipak R. Nemade

DOI : 10.46335/IJIES.2025.10.6.7

Abstract – In the hospitality industry, customer satisfaction analysis is extremely important, especially in hotels, and visitors' experience can have a major impact on company outcomes. Using Power BI, this study examines the smartness of customer happiness in hotels and shows key metrics and knowledge from guest feedback data. By using skilled data visualization, trend analysis and mood analysis, this study aims to provide useful information on hotel management to increase visitors and increase service standards. This concerns the skilled use of Power BI, a robust business intelligence tool for creating interactive dashboards to visualize customer feedback in the field of hotel management. This data record contains different feedback spectra collected from surveys and reviews. By developing this dashboard, the project aims to provide hotel managers with user-friendly tools to gain comprehensive insight into the customer mood. The project also compares how well the hotel is working compared to other similar locations. This will help you understand how effective a hotel is in the company. These graphic findings provide practical recommendations and allow hotel managers and stakeholders to make intelligent decisions based on the data. This visualization of data allows for performance analysis and better results.